Archive for the ‘Sri Lanka Tourism Promotions’ Category

Sri Lanka Tourism concludes successful roadshows and food and cultural event in Australia

With a growing focus on the Australian market, Sri Lanka Tourism Promotion Bureau (SLTPB) concluded a series of events that kept Australia interested an entire week, which commenced from 20 November.

It proved to be a series of successful roadshows held in Perth, Melbourne and Sydney, attracting a large number of visitors in each city along with a Food & Cultural Event which was held in Sydney, Darling Harbour.

Australia is famous for having one of the highest expenditures on travel per capita globally and is only just beginning to realise the potential of Sri Lanka as a tourism hotspot. This brings with it tremendous opportunity for Sri Lanka’s tourism economy.

Perth roadshow

Beginning in the Western Australia capital of Perth the first of the travel trade roadshows went off with a bang which started on Monday, 20 November, at Novotel Hotel.  Over 100 members from the travel industry, including representatives from Australian travel agents and wholesalers met with Sri Lankan hoteliers, tour operators and tourism officials for a series of B2B meetings.

Addressing the delegation, SLTPB’s Director of Marketing Madubhani Perera said that Australia has delivered an 8% increase arrivals to Sri Lanka for the year ending October 2017. The roadshows in Australia is just one of the strategies that SLTPB is leveraging to increase awareness in Australia.

Well-known journalist and deputy editor of Travel Talk Magazine, Jessica Zoiti said, “I’ve catapulted Sri Lanka to the top of my bucket list of places to visit.”

The event, held at the Novotel hotel in Perth’s central business district, also featured a key note address from Rosh Jalagge, Honorary Consul General for Sri Lanka in Perth, where he emphasised the importance of tapping the Australian market.

Guests were treated to dinner after two hours’ worth of intensive B2B meetings between Australian and Sri Lankan travel industry partners and some lucky Australian participants even won a range of fully hosted fact-finding trips to Sri Lanka.

Travel agents from Sri Lanka were able to connect with their Australian counterparts and share and strengthen their industrial ties, also building new connections.

Melbourne roadshow 

The Melbourne roadshow was held on 23 November with the presence of W.G.S. Prasanna, Consul General for Sri Lanka in Melbourne.  Andrew Fairly, former Vice Chair of Tourism Australia, graced the occasion and expressed his views on Sri Lanka as a tourist destination and the support that the Australian Government will extend towards Sri Lanka.

The event attracted more than 150 members from the travel industry, including representatives from Australian travel agents and wholesalers who met with Sri Lankan hoteliers, tour operators and tourism officials for a series of B2B meetings.

A positive response has been forthcoming with key Sri Lankan travel professionals such as Pledge Holidays Managing Director Eshan Pathirana heralding its success.

Golden Isle’s Managing Director Paddy Paul said, “We are targeting high end agents for tours and FIT. There is a market here in Australia. I was here last year and Sri Lanka has been marketed quite well. There is potential.”

The event was held at the auspicious Hotel Windsor in Melbourne and attracted a range of Australia’s major travel companies and attendees who were treated to sumptuous Sri Lankan cuisine.

The keynote presentation on the destination was delivered by SLTPB’s Marketing Director, enlightening the Australian travel trade on Sri Lanka tourism product.

A raffle draw was held to win flights sponsored by Srilankan airlines and Singapore Airlines along with packages offered by Sri Lankan travel trade to visit Sri Lanka.

The Australian travel community flocked to the event in large numbers as interest from consumers continues to grow with one eminent travel agent, Joanna Koffman from Helloworld Toorak commenting, “I just got my first booking for Sri Lanka in January 2018.  That›s why I›m here tonight, to ascertain the level of product.”

Sydney roadshow

The Sydney roadshow was held on 27 November and attracted nearly 170 travel agents, media, wholesalers and television celebrities to the glamorous Hyatt Regency in Sydney. Lal Wickrematunge, Consul General for Sri Lanka in Sydney, delivered the welcome speech on the occasion.

Travel agents also won a wealth of travel stays in Sri Lanka along with flights courtesy of Sri Lankan Airlines and Singapore Airlines.

The event, which attracted a range of Australia’s major travel companies such as Flight Centre, Helloworld, Travel Managers and more offered attendees the chance to sample sumptuous Sri Lankan cuisine, as well as learn more about the destination with a keynote presentation from SLTPB’s Perera.

Commenting on the event, Perera mentioned: “Australia is now a very important market for us. We will be targeting more marketing activity at the nation, which has one of the highest rates of expenditure per capita on travel in the world.”

“The has been significant growth in the number of Australian travellers arriving in Sri Lanka, we are working hard to ensure that this rapid growth continues for years to come and we are investing in order to make sure this happens.”

Australian travel agents and wholesalers met with Sri Lankan hoteliers, tour operators and tourism officials for a series of B2B meetings.

Food and cultural festival 

The food and cultural festival, which ran between Saturday 25 November and Sunday 26 November in Sydney, attracted more than 10,000 of the travelling public over the two-day festival.

Occupying one of Sydney’s most famous Darling Harbour, the outdoor event which was free to attend, showcased srilankan food, tea, handicrafts, gems and jewellery, batik clothing and painting from Sri Lanka.

During the event there was a variety of entertainment such as different competitions, raffle draws, cultural performances were on stage to keep the crowd entertained throughout the whole event.

The opening ceremony of the consumer event was graced by Members of Parliament of New South Wales, including Dr. Hugh McDermott, Kevin Conolly, and Damien Tudehope. Wickrematunge delivered the welcome speech.

Srilankan travel companies were also in attendance at the event that was designed to showcase Sri Lanka as a top destination for Australian travellers to visit, and were serving the inquiries made by the public.

Asia’s most exciting destination

The event was a culmination of work between the Sri Lanka Tourism Promotion Bureau (SLTPB) and the Sri Lankan Consulate in Sydney and continues both organisations’ focus on Australia as a key market for growth in tourism numbers.

At this event, Sri Lanka was showcased as Asia’s most exciting destination.

The event was presented by famous television presenter, David Whitehill who works on Australia’s leading travel show, Getaway, on channel 9.  Meanwhile in attendance was Hugh Riminton, one of Australia’s foremost news reporters from Channel 10, who was born in Sri Lanka and came to the event to network with attendees and encourage them to visit the destination.

Guests were also treated to Sri Lankan dance performances from the Chandana Wickramasinghe Dancers Guild which was flown in from Sri Lanka to perform a mix of fusion and traditional dance that delighted the crowds.

Nancy Hromin of Bondi Beach, a local, commented: “The performers and the food have been incredible. I knew very little about Sri Lanka other than the conflict, but I visited the festival because some of my friends rave about the food. Now I know it’s a place I must travel to this year.”

Continuing further, Hromin said, “I’ve talked to some travel companies and I will be heading over there for a family holiday in March. I can’t wait to see the leopards and tea plantations.”

The events which took place showcased Sri Lanka Tourism’s effort in attracting the Australian market and enabling more high spending Australian tourists to visit the island nation to have the perfect holiday of their choice, and have a different experience. Adding to these efforts, the recent Virtuoso Luxe report of Australia has revealed Sri Lanka among the first five most popular global destinations for the Australian traveller to visit in 2018.

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CCEM appoints special committee to develop digital marketing campaign for tourism industry

The responsibility of coming up with a digital marketing campaign for the country’s tourism industry has been entrusted with a special committee appointed by the Cabinet Committee on Economic Management (CCEM) chaired by Prime Minister Ranil Wickremesinghe, Mirror Business learns.

The committee consists of Secretary to the Tourism Development Ministry Esala Weerakoon, Sri Lanka Tourism Promotion Bureau (SLTPB) Udaya Nanayakkara, National Agency for the Public Private Partnerships Chairman Thilan Wijesinghe, Sri Lanka Tourism Development Authority Chairman Kavan Ratnayaka (SLTDA), Dilmah founder Merrill J. Fernando and top businessman Dhammika Perera.

The committee’s proposal in this regard will be submitted to the cabinet of ministers for approval. The move, despite the existence of a specific promotional arm (SLTPB) within the tourism apparatus, was to expedite the process and increase the number of tourists visiting the country.

Tourist arrivals to Sri Lanka in the first 11 months, which grew only by 2.5 percent year-on-year to 1.87 million, were affected by the partial closure of the country’s main airport, the dengue outbreak and flooding. Over the last several years, Sri Lanka has been talking about a fully –fledged destination marketing campaign to lure in more tourists using both traditional and web-based media.

However, change of governments, procurement scandals and bureaucratic red tape delayed such a campaign being launched.

“Despite the floods, the dengue situation and the airport closure, we could have attracted a higher number of tourists this year had a proper destination marketing campaign, at least digital, was in place,” a tourism industry stakeholder who requested anonymity told Mirror Business.

He is among many tourism industry stakeholders to call for the perpetually delayed marketing campaigns to be implemented, since over Rs.2 billion had been accumulated from hoteliers and travel agencies through the Tourism Development Levy as well as through the Departure Tax for the purpose of promoting the country.

The government had as recently as this October, hoped to kick off the digital marketing campaign and a more traditional global advertising campaign through television by January 2018. Tourism Development and Christian Religious Affairs Minister John Amaratunga last week told Mirror Business that the latter was still a possibility despite delays with regards to the digital campaign.

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Colombo Christmas Fest and Christmas Street to transform city into ‘Tourism Wonderland’


By Shannon Jayawardena

With the festive season just around the corner, the Ministry of Tourism Development and Christian Religious Affairs, together with many stakeholders, are working to transform Colombo into a ‘Tourism Wonderland’ from 20-22 December this year.

The Colombo Christmas Fest, being held for the third consecutive year, hopes to capture the eye of both local and foreign tourists and aims to transform Colombo into a tourism hub this Christmas season. Last December the fest displayed a variety of goods from Sri Lankan cuisine, handicrafts and shopping to music, dance and entertainment. This year’s event however is targeted to be much bigger and better, said the organising committee at the press briefing.

Minister of Tourism Development and Christian Religious Affairs John Amaratunga said: “The objective of these events which are coming up during the Christmas period is to create an event for the Sri Lankan people. If you look around the world, in most parts there are so many festivities during this period so Sri Lanka is fast coming in line with those countries as well. The second objective is for foreigners, for the tourists who come to the country looking for events such as these during the holidays.”

“We have the cooperation of the Ministry of Megapolis and Western Development and therefore together we can have a very successful program. Last year we had one which was a real success and with last year’s experience this year will be held on a grander scale. Hence everyone who visits Sri Lanka will have an enjoyable season,” he added.

Adding to this year’s celebrations, the Christmas fest will offer a wide range of international cuisines such as Mongolian, Arabic, Chinese, Malaysian, Thai, Korean, Italian, Indian, Japanese and Indonesian food alongside with food and beverage stalls from leading hotels and restaurants in Colombo. Live demonstrations of some of these cuisines will be given to visitors to provide a lively and exciting experience that will acknowledge the culinary aspects of Sri Lanka.

Highlighting Ceylon tea, which is a key feature of the country, the Sri Lanka Tea Board will be featuring a tea tasting centre with a huge spread of the different varieties of tea that the country offers and is well-known for.

In addition, this year’s Christmas Fest will be held at the Arcade Independence Square from 6.00 pm to 12.00 midnight, together with a zone by Sri Lanka Rupavahini, which is the main sponsor of the event. The zone will feature several novel attractions that have not yet been offered in Sri Lanka such as the ‘Snow City’ and performances by Naadro and Sri Lankan bands from Germany.

A fireworks display will be held on the first day of the event, along with Christmas choirs by the world-renowned Alston Koch, Voice Print and the Old Joes Choir, music performances by Flame, Heat and Black and a variety of cultural shows by the security forces. Fifteen stalls of five star hotels and 30 trade stalls representing the SME and handicraft sector will also be present at the event.

Furthermore, a special double decker shuttle bus service organised by the ‘Colombo City Tour’ will be available from selected Colombo Hotels during the days of the celebrations to and from the venue with live carols onboard.

Along with the Colombo Christmas Fest, the Colombo Christmas Street will be held in an exquisite manner from 21-23 December from 2.00 pm to 11.00 pm at Green Path, promoting Sri Lanka as a tourist destination during the upcoming festive season.

Parallel to the Christmas Fest, the event will offer 30 popup street food stalls, trade stalls, street fashion shows, a kiddies play area, Christmas carols, music and entertainment. While half a million visitors were present during last year’s event, the organising committee expects a much larger crowd this year.

Source :–Tourism-Wonderland-/8-644676

Honours for MICE tourism at IBTM Barcelona

  • Sri Lanka attracts more meetings business

Sri Lanka has shown increasing appeal to the MICE business over the past three years and is working on raising its profile further. Around 10% of the visitors to the island represent the meeting segment out of a total of more than two million in 2016.

Sri Lanka’s strategy is to focus on infrastructure, product and attraction development, and investments; hence the destination’s increasing number of conference facilities. Shangri-La Hotel Colombo is the latest addition to Sri Lanka’s meeting infrastructure and has the largest pillar-less ballroom in the region, with a capacity of 2,500 (theatre) backed by a second ballroom (504) and 4 smaller spaces. Outdoor dining is available for up to 420 guests. Shangri-La also opened a resort last year in the south of the island, with a 180-hole golf course in 145 acres of land.

It is also raising awareness in Europe with a view to attracting more business. During a visit to Spain last year, Sri Lanka’s Minister of Tourism Development and Christian Religious Affairs John Amaratunga successfully invited the Spanish Travel Agents Association (CEAV) to hold its 2018 convention in Sri Lanka. As a result, president CEAV Rafael Gallego and Manager CEAV Mercedes Tejero will visit Sri Lanka to finalise arrangements for the convention. Around 100 tourism professionals are expected to attend, forging stronger links with Spanish travel agents, promoting Sri Lanka as an important destination from Spain.

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State Dance Ensemble enthralls crowds at Sri Lanka Festival 2017 in Canberra

Vibrantly colourful and authentic portrayal of traditional Sri Lankan dance and drumming by the State Dance Ensemble led by its Artistic Director and renowned choreographer, dancer and drummer Ravibandhu Vidyapathy, enthralled all present at the Sri Lanka Festival 2017 on Saturday 25 November in Canberra. They performed several items throughout the day starting with Namaskara Gaatha and Saraswathie Pooja and going on to low country, and Kandyan dancing traditions, with the grand finale of Bheri Vrunda or Drum Orchestra, that resonated throughout the grounds.

Chair of the Australia Sri Lanka Parliamentary Group in the Australian Parliament, Scott Buchholz and Minister for Multicultural Affairs of the Australian Capital Territory (ACT) Rachel Stephen Smith graced the occasion as Guests of Honour. The latter was representing the Chief Minister of the ACT. Also present as Special Invitees were the Secretary to the Ministry of Cultural Affairs Dewasirige Swarnapala, ACT Shadow Minister for Multicultural Affairs Elizabeth Kikkert, First Assistant Secretary for South and West Asia Division of the Department of the Foreign Affairs and Trade Kathy Klugman, Director, Multicultural Office of the ACT Azra Khna, and Assistant Commissioner and National Manager Protection Operations of ACT Policing, Commander John Bourke. Presidents of all Sri Lanka Associations in Canberra represented the diverse Sri Lankan community at the Opening Ceremony.

High Commissioner Skandakumar welcomed the invitees and said 2017 has been a very special year for Sri Lanka-Australia relations due to the number of reciprocal high level visits and special commemorative events that were held. Kathy Klugman from the DFAT who is a former High Commissioner to Sri Lanka, echoed the High Commissioner’s sentiments and applauded the presence of Ravibandhu Vidyapathy, as the pre-eminent expert on traditional Sri Lankan dancing and drumming in Sri Lanka.

Federal Member Scott Buchholz paid tribute to his predecessor in the Sri Lanka Australia Parliamentary Group the late Don Randall, for his contribution to strengthening relations between the two countries and Parliaments and announced that he will be going to Sri Lanka in April 2018 with a Parliamentary delegation. ACT Multicultural Affairs Minister paid tribute to the Sri Lankan community in Canberra for their participation and contribution to the cultural diversity of the Canberra community.

Large crowds braved the hot temperatures to savour the Sri Lankan tea and culinary delights on offer, as well as handlooms, burnt wood art and porcelain. The High Commission organised a Tea Counter and a Tourism stall to promote Sri Lanka while Sri Lankan Associations offered hoppers, thosai, vadei, fresh juice, rice and curry and kottu. Family members of the High Commission staff organised a food stall and the proceeds will be donated to the Government supported charity project ‘Little Hearts’ to construct a cardiac unit at the Lady Ridgeway Children’s Hospital in Sri Lanka.  The Festival was organised by Sri Lanka’s High Commission to Australia for the second consecutive year. In recognition of the 70th anniversary of diplomatic relations between the two countries this year, the Cultural Affairs Ministry sponsored the national Dance Ensemble to perform at the Festival. Other sponsors included the Sri Lanka Tourism Promotion Bureau, Sri Lanka Tea Board, SriLankan Airlines, Hyatt Hotel Canberra, University of Canberra, Hony Consul for Western Australia and the Sinhala Cultural Association of Canberra. The Consulates Offices in Melbourne and Sydney, as well as the Hony Consuls in Queensland and Southern Australia also assisted in publicity, organising performances for the State Dance Troupe and selling raffle tickets.

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Sri Lanka Tourism creates global impact at Family Traveller Awards

The excellent team effort carried out by Sri Lanka Tourism was further endorsed by the Family Traveller Awards which was held on 21 November in London, by becoming the winner of the best long-haul destination for families. This was another achievement for Sri Lanka Tourism, creating an important landmark in its promotional campaign across the globe. Dubai became the runner up of this category.

The judging panel consisted of a range of travel experts, including: Jane Anderson, editor of Family Traveler magazine, Simon Reeve, BBC presenter; Mariella Frostrup, BBC Radio 4 presenter; Sue Ward Davies, travel director of ELLE and Jane Knight, travel editor of The Times. Short lists of every category were then put to the public vote.

The list of categories in the awards ceremony included the best family ferry operator, Best family cruise line, best family airline, in which Emirates came up as the winner and Virgin Atlantic was nominated as the runner up. Universal Studios, Florida, won the award for the best family theme park, whereas best UK Day Out for Families was the Warner Bros Studio Tour: The Making of Harry Potter and The Natural History Museum as the runner up. The other categories included the best family festival, best all-inclusive holiday for families, best European hotel for families, best short –haul destination for families, in which Greece won the award as the winner, and Portugal was the runner up. Intrepid travel became the best adventure specialist for families, with Explore Worldwide becoming the runner up.

Family Traveler Editor Jane Anderson commented on Sri Lanka’s win thus: “I’m thrilled to see Sri Lanka winning Best Long Haul Destination for Families in the Family Traveler Awards 2017. Every family I speak to who has visited the country recently, whether travel writer, reader or friend, comes back bursting with enthusiasm and wonder at the culture, landscapes, nature, accommodation and very warm welcome they receive. There’s a buzz about the place that’s palpable.”

The Family Traveller Awards 2017 attracted a record of 45,000 votes from the popular magazine and website’s readership this year demonstrating how important it is for UK and also the entire travel industry. Over 2300 companies were nominated and 240 were shortlisted for 20 categories.

The Family Traveller is an exclusive magazine which includes parent’s advice and inspiration for exclusive family trips, expert destination guides, and travel deals. Family Traveller has made its mark as the trusted authority on family travel in the UK. Its website and magazine are the first port of call for parents looking for inspiration and information whether that’s on a day trip to London or an adventure on the other side of the globe.  This year, this popular brand has expanded to launch in the USA both online and in print.

Now in its third year, the Family Traveler Awards 2017 were supported by three great family friendly brands, AVIS, The Malta Tourism Authority and Kodak Pixpro. This time the awards ceremony depicted that the family- centric travel is booming and is a great way of keeping family ties together.

The beautifully crafted magazine with its exquisite photography is published three times a year – in April, September and December which are the peak seasons for holiday trips.  The Family Traveller Awards 2017 attracted a record of 45,000 votes from the popular magazine and website’s readership this year demonstrating how important it is for UK and also the entire travel industry. Over 2300 companies were nominated and 240 were shortlisted for 20 categories.

Readers voted on every element of a family trip from the transport to the tour operator and from the accommodation to the kids’ club. The results clearly showed parents are looking for active and culturally enriching holidays over and above lazy fly and flop options.

This beautifully crafted magazine with its exquisite photography is published three times a year – in April, September and December which are the peak seasons for holiday trips.

Holidays designed to enrich the lives of children are becoming increasingly popular signaling the demand by parents to use the time together as richly as possible. Hotels are improving their facilities and services for families, and kids’ clubs are increasingly focusing on providing its mini members with local and cultural experiences inside and outside of the hotel property.

According to Jane Anderson, editor of Family Traveller magazine, “Transformative travel, authentic experiences and active outdoorsy holidays are on the rise for families.  The industry has clearly recognized that parents and carers are seeking enriching experiences and are providing holidays which are tailored, great value and leave their customers with memories to treasure for years to come.”

Sri Lanka Tourism has won several international awards continuously as a reward for its effort to promote Sri Lanka as a preferred holiday destination. This will by and place it on the global map as one of the most popular tourist destinations in the world.

Subsequently, the World Travel Market (WTM), the leading global event for the Travel and Tourism industry, took place from 6-8 November at the Excel Exhibition Hall, London, to promote international travel throughout the world. Appreciating this unique opportunity to promote Sri Lanka as a renowned destination in world travel and in order to develop the British market further, the Sri Lanka Tourism Promotion Bureau, (SLTPB) in collaboration with the travel industry participated for the 41st time.

A press conference was held on 7 November, 3-4 pm, preceded by afternoon tea 2:30-3 p.m. celebrating 150 years of Ceylon Tea, for over 80 travel trade, print and electronic media. The conference was opened and moderated by Mr Alston Koch. The first address was by the Rt. Hon. John Amaratunga, Minister of Tourism Development and Christian Religious Affairs on the recent launch of the three-year strategic plan for tourism to position the country as a place for “memorable, authentic and diverse tourism experiences”. A presentation was made to the Minister by Druvi Gunasekera of the new Sri Lankan Boutique Hotels Guide and by Anuruddha Bandara of the Bush Camps brochure.

The Hon. Minister described in-depth the many wonders of Sri Lanka: 3000 years of history, eight UNESCO heritage sites. rich bio-diversity and wildlife including leopard and 1,300 km of golden sandy beaches, highlands that rise to 8000 feet above sea level that are home to the world famous Ceylon tea and although only 65,000 km2 in size with diverse and authentic attractions like nowhere else on earth.  The Minister announced that in 2016, 2.1 m tourists visited Sri Lanka, with 154, 000 UK visitors this year to date up 7.4 % from 2016.  Not to mention being the only country on earth where the two biggest mammals on land and in the sea can be seen on the same day.

The Minister commented: “Some of the main reasons for this positive growth is that British tourists have come to realise that Sri Lanka is home away from home, due to our historical connections,” he continued, “this includes our British era buildings, English signage, English spoken as one of our three official languages and Westminster style of governance”.

Britain is the only country in Europe with direct flights by Sri Lankan Airlines, Emirates and Qatar Airways, give connectivity from 5 major UK cities daily to their 4 flights each, daily to Colombo among other airlines give connectivity from UK and Europe, and now enjoys online visa facilities. The minister advised the audience that since the end of civil war in 2009 tourist arrivals have increased by 400% to this very safe country.

“A changing political landscape based on good governance, respect for human rights, upholding of democratic values and a vibrant, engaging foreign policy have ensured that the bi-lateral relations between the UK and Sri Lanka are the closest they have ever been,” he added.

The Minister went on to list the many activities and adventures available from surfing, kite surfing and powerboat racing to ballooning, parachuting, golf, the Iron Man marathon, or medical and wellness tourism. With a sophisticated accommodation sector, friendly and hospitable people Sri Lanka is ideal for both the leisure and MICE markets.

Concluding that the new plan sets out a roadmap to raise service levels, offer exciting new products, open up new destinations and create a vibrant events calendar to attract a global audience showing the way forward to increase revenue, support local communities and grow tourism on a sustainable platform that protects the environment.

Following the Minister’s address, SLTPB Chairman Udaya Nanayakkara launched the new brand video. This was followed by SriLankan Airlines vision by Head of Worldwide Sales and Distribution Dimuthu Tennakoon. The press conference ended with a photographic presentation by Sheena Harvey, BBC Wildlife Magazine’s editor on her amazing wildlife experiences in Sri Lanka.

A business card draw was held for a selection of five amazing stays in Sri Lanka which were won by five of the lucky media present.

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Sri Lanka tourism promotion in Oslo

The Embassy of Sri Lanka in Oslo held a very successful tourism promotion event on 22 November at the mission premises.

Leading travel agents, travel operators, renowned travel writers and travel journalists, representatives of major airlines servicing Sri Lanka as well as travel and tourism fair organisers were invited to the event. After the presentations that highlighted the attractions in Sri Lanka that make it a worthy destination for Norwegian and Nordic tourists, the Ambassador hosted the invitees to a traditional Sri Lankan dinner.

Welcoming the guests, Sri Lanka’s Ambassador in Oslo, Jayantha Palipane, spoke on the importance of the growth of the tourist industry, the friendly welcome that awaits tourists and the variety of attractions that Sri Lanka offers. Ambassador Palipane spoke of his efforts to see a steady increase of Norwegian tourists visiting Sri Lanka.

Ajith Benjamin and Dilshan Sirisena of Butterfly Vacations made a detailed presentation on the country’s attractions, the manner of serving the needs of tourists and foreign tour operators as well as the easy way of booking a good tour to Sri Lanka.

Kenneth Cai of BeCuriou, a leading tour operator in Oslo, and Terje Mykelbost, a well-known Norwegian travel writer and editor, were also invited to share their experiences in Sri Lanka.

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