Archive for the ‘Sri Lanka Tourism Promotions’ Category

SLTPB signs as official partner of TTSL; 1st int’l travel trade show in Sri Lanka

Sri Lanka Tourism Promotion Bureau (SLTPB) signs as the official partner of TTSL; first travel trade show in Sri Lanka scheduled to be held on 24 and 25 April 2019. As official partner, SLTPB will both endorse and facilitate the organiser Marketeers & Co in successfully hosting the largest annual travel trade show, Travel Trade Sri Lanka with the aim to bring Top 200 operators from Top 30 markets to Sri Lanka.

Travel Trade Sri Lanka (TTSL) will be a platform that connects the travel trade community of Sri Lanka to the local/global network of travel trade professionals easily and instantly. Staged annually in Sri Lanka, TTSL will be the leading global event for the travel trade industry of Sri Lanka.

Marketeers & Co; leading PR firm in Sri Lanka earlier signed an MOU with Maldives Getaways on expertise and experience exchange to host Travel Trade Sri Lanka In TTSL 2019. More than 500 hoteliers, suppliers, related industries, travel professionals from Sri Lanka, and abroad are expected to visit TTSL to network, negotiate and discover the latest industry opinions and trends in Sri Lanka.

Exhibitors and buyers will meet in a private setting for pre-scheduled business meetings, education sessions, networking events and interactive evening functions. Exclusive 1-2-1 invitation only event with buyers who are carefully selected, personally invited and verified against a strict qualification criteria based on industry relevance, expertise, level of seniority, purchasing responsibility and business potential. Two days of pure business will allow the participants the opportunity to engage with existing and new prospects.

Commenting on the partnership Marketeers & Co Managing Director Mohamed Roshan stated, “Ministry of Tourism Development and SLTPB can be a great strength in organising an international event such as TTSL to promote Sri Lanka Tourism to the world. We are very excited and thankful about the partnership and hope to bring other key associations and International and local medias on board in the next few weeks.” Further information regarding TTSL can be found on http://www.traveltradesrilanka.com or http://www.facebook.com/traveltradesrilanka.

Source : http://www.ft.lk/travel-tourism/SLTPB-signs-as-official-partner-of-TTSL–1st-int-l-travel-trade-show-in-Sri-Lanka/27-657747

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Sri Lanka Tourism roadshows in Poland

The Sri Lanka Tourism Promotion Bureau (SLTPB), in association with the Embassy of Sri Lanka in Poland, organised Sri Lanka Tourism roadshows at the Sofitel Victoria Hotel in Warsaw on 14 May and at the Sheraton Grand Hotel in Krakow on 15 May.

SLTPB Director of Marketing Madubhani Perera led the Sri Lankan delegation, which consisted of 15 major travel and tour companies. The events were attended by the Sri Lankan Ambassador to the Republic of Poland Tissa Wijeratne, representatives of Polish Travel Association and major tour operators in Poland. The events were followed by B2B meetings between Sri Lankan travel and tour operators and their Polish counterparts.

The purpose of the roadshows was to highlight the variety of opportunities for tourism in Sri Lanka. It was also a chance to bring travel and tour operators from Sri Lanka and Poland together and encourage them to work towards the goal of enhancing tourism exchanges.

The Sri Lanka Tourism roadshows are practical initiatives to strengthen bilateral cooperation in the tourism and hospitality sector. During the last few years, the number of Polish nationals travelling to Sri Lanka for tourism and business has increased. At present, the interest in and awareness of Sri Lanka continue to grow among the people of Poland.

Source : http://www.ft.lk/travel-tourism/Sri-Lanka-Tourism-roadshows-in-Poland/27-657597

Sri Lanka Tourism shines in Korea, wins Best Performance Award at KOTFA 2018

The Embassy of Sri Lanka in the Republic of Korea in association with the Sri Lanka Tourism Promotion Bureau organised three tourism promotional events in Seoul to raise awareness of Sri Lanka as an attractive tourist destination among the Korean public and the travel trade.

The first event included organising of the first ever ‘Sri Lanka Day’ in the heart of Seoul, with the support of the Korean Culture Association and the SEOULLO Management Office, on Saturday 16 June at SEOULLO 7017 – Magnolia Square.

The Sri Lanka Day, held in busy central Seoul on a Saturday, included attractive Sri Lankan dance performances by the Olaboduwa Dance Academy of Sri Lanka, and showcasing and selling of authentic Sri Lankan products including pure Ceylon tea, Sri Lankan batiks, Sri Lankan gems and jewellery, spa products, and Sri Lankan food. Sri Lankan dance and Kpop, as well as attractive games and quizzes, made the event both attractive and interactive for youth, adults and families with young children. The Korean public also enjoyed Sri Lankan food which included short-eats such as rolls, cutlets, patties, wade and roti, and delicacies such as chicken curry and sambol, as well as pure Ceylon tea served hot or cold.

The Sri Lanka Day was inaugurated by two distinguished Members of Parliament of Sri Lanka Harshana Rajakaruna and Sujith Sanjaya Perera; the Ambassador of Sri Lanka in the Republic of Korea Manisha Gunasekera; Chairman Korea International Travel Fair (KOTFA) Shin Joong Mok; and representatives of the Seoul Metropolitan Government, SEOULLO management office, the Korean Culture Association, and the Sri Lanka Tourism Promotion Bureau.

Meanwhile the Sri Lanka Pavilion at the 33rd Korea International Travel Fair (KOTFA) displayed from 14 to 17 June at the COEX exhibition centre in Seoul, attracted many Korean visitors over the four days. All major tourist destinations of Asia, the Middle East, Europe and Africa had a strong presence in KOTFA, which is the single largest consumer travel exposition in Korea, attracting more than 70,000 visitors.

The Sri Lanka Pavilion at KOTFA was officially inaugurated by Members of Parliament of Sri Lanka Harshana Rajakaruna and Sujith Sanjaya Perera; Member of the Korean National Assembly Noh Woong-Rae; Ambassador of Sri Lanka in the Republic of Korea Manisha Gunasekera; Chairman, KOTFA Shin Joong Mok; representatives of the Sri Lanka Tourism Promotion Bureau and the Sri Lankan travel trade on Thursday, 14 June.

The Sri Lanka Pavilion was centrally located and well-designed featuring the country’s top tourist themes and attractions. Visitors to the Pavilion who enjoyed Sri Lankan dance performances by the Olaboduwa Dance Academy, were served with a refreshing cup of Ceylon tea, and given the opportunity to win gifts by participating in various mini-competitions.

A highlight was the Sri Lanka Tourism Promotion Bureau winning the ‘Best Performance Award of KOTFA 2018’ for outstanding performances by the Olaboduwa Dance Academy, which also performed at the KOTFA luncheon and were applauded by the dignitaries and invitees present.

The Sri Lankan travel trade comprising Amaya Resorts & Spas, Jetwing Travels, Aitken Spence Ltd., Royal Holidays, Andrews Travels Ltd., Seasons Travels and Jaya Lanka Tours participated in KOTFA 2018. TeaTalk, Dudley Batiks and Asian Gems and Jewellery also participated in KOTFA and the Sri Lanka Day promoting pure Ceylon tea, Sri Lankan batiks and gems and jewellery. Spa Ceylon Korea also participated in the latter.

As the third promotional event, Sri Lanka’s Ambassador Manisha Gunasekera, with Members of Parliament Harshana Rajakaruna and Sujith Sanjaya Perera, formally presented two beautifully framed photographs of world renowned Sri Lankan Buddhist sites, the ‘Gal Viharaya’ in Polonnaruwa and the interior of the Sacred Temple of the Tooth in Kandy, to the Chief Priest of the Jogyesa Temple the Most Venerable Jihyun on Friday 15 June in Seoul. Framed photographs of Sri Lankan Buddhist sites were also formally presented to Chief Priests of the four Sri Lankan Buddhist Temples located in close proximity to Seoul who were present at the ceremony, along with representatives of the Sri Lanka Tourism Promotion Bureau and senior clergy of the Jogye Order of Korean Buddhism.  The presentation of photographs to Jogyesa, the main Temple of the Jogye Order of Korean Buddhism, also launched a Sri Lanka tourism promotion campaign to increase awareness among Korean Buddhists of the ancient and authentic Buddhist heritage of Sri Lanka. The photographs are to be displayed in Korean Buddhist Temple premises, and 200 such photos will be presented to Temples of the Jogye Order of Korean Buddhism and their travel and tourism affiliates, as well as to Korean Temples maintaining close and friendly relations with Sri Lanka. It is hoped that such awareness raising would persuade more Korean tourists including Buddhists to visit Sri Lanka and discover its many attractions.

These promotional events were organised by the Commercial Section of the Embassy under the leadership of Minster (Commercial) Jagath Abeywarna in association with the Sri Lanka Tourism Promotion Bureau.

Source ; http://www.ft.lk/travel-tourism/Sri-Lanka-Tourism-shines-in-Korea–wins-Best-Performance-Award-at-KOTFA-2018/27-657596

Sri Lanka’s tourism campaign on CNN goes live

The much awaited and crucial multi-platform CNN global promotion campaign for Sri Lanka tourism went live yesterday.

This was following the agreement for three-month CNN global campaign being signed on 24 May.

A spokesman for Sri Lanka Tourism said three three-minute videos depicting the ‘Great Big Story’ portraying Sri Lanka as Asia’s diverse, authentic and compact destination will be exclusively promoted through social media on You Tube, Facebook and Twitter.

In addition, there will be another two videos which are 60-second vacations on CNN TV International. Both of these will be done by the CNN Editorial.

The Great Big Story is expected to bring in 800, 000 views on social media.

The campaign will reach across the global through multiple platforms.

“We are targeting a reach of 235 million TV Households and hotel rooms in Europe and the Middle East, 34 million TV households and hotel rooms in South Asia, and 42 million TV households and hotel rooms in the Asia Pacific region, and 2,100 gates and 250 million annual passengers in 48 airports in the USA,» the spokesman said.

«All this will position Sri Lanka as a diverse, authentic and compact destination to the global audiences and potential travellers across the world,» he added.

Source : http://www.ft.lk/front-page/Sri-Lanka-s-tourism-campaign-on-CNN-goes-live/44-656228

Sri Lanka all set to kick off long-overdue campaign

After repeated delays in the past years, Sri Lanka will finally roll out the first phase of a multi-year, US$45 million campaign later this month.

Managing director of the state-run Sri Lanka Tourism Promotion Bureau (SLTPB), Sutheash Balasubramaniam, said a US$650,000 campaign will roll out on CNN platforms by end April, while a larger, six-month digital marketing campaign targeting China, India, the UK, Germany and France worth US$3.5 million would be ready by end May.

SLTPB is finally ready to launch a tourism campaign that has been delayed time and again; traditional stilt fishermen at sunset near Galle pictured

Other networks such as CCTV, NDTV (India) and Al-Jazeera will also be used in these campaigns.

Once the digital campaign tapers off, a US$41 million global marketing campaign will take off as part of a three-year programme later this year. Sri Lanka is targeting 2.3 million arrivals this year from 2.1 million in 2017.

Balasubramaniam said the global marketing campaign will focus on the five main markets and three others, which are likely to be the Middle East, Australia and Japan, in addition to promotion in other smaller markets.

Harith Perera, president of the Sri Lanka Association of Inbound Tour Operators, which is represented on the SLTPB board, said the digital campaign will be across all digital platforms and social media in those five key markets. “We are targeting all social media and B2C customers. The global marketing campaign later in the year encapsulates everything, above the line, below the line, to digital,” he added.

Consideration is also given to the MICE market, according to Achini Dandunnage, senior manager at the main Sri Lanka Conventions Bureau. “When calling for proposals to appoint special representatives, they will be asked to include one day specifically for MICE buyers in a two- to three-day overseas roadshow.”

She said they are targeting incentive houses and conference organisers while special fam tours – separate from destination management marketers – are also being arranged under these campaigns.

The latest developments are spelling hope for the Sri Lankan trade, which has for years been anticipating the launch of the campaign.

Shiromal Cooray, managing director, Jetwing Travels, said: “This (campaign) is long overdue and the quicker it starts the better. Our visitors and potential visitors need to be constantly reminded about Sri Lanka and its attractions. While other countries have been very high in ‘top of the mind’ marketing, Sri Lanka has been inadequate in this area.”

Mahen Kariyawasam, managing director of Andrews Travels, hopes the campaign would “finally get off the ground”, deeming it key to create buzz about the destination in key markets such as India and China.

Devindre Senaratne, managing director of Journey Scapes Travel, added: “The non-existence of a marketing plan had forced upmarket resorts to sell at three-star rates, losing an opportunity to attract at least 500,000 high spending guests in the next few years.”

Sri Lanka Tourism taps high-end luxury French travellers

Sri Lanka Tourism Promotion Bureau ventured into the world’s most prestigious global travel event International Luxury Travel Mart (ILTM) Travel and Tourism Fair that took place from 4-7 December in Cannes, France. The main intention of participating at this luxury travel fair was to showcase upmarket tourism products of the destination to high potential travel trade buyers from around the world.

ILTM introduces global travel buyers to an unrivalled collection of international brands with a diversified portfolio of 60,000 pre-scheduled business meetings and product segments exceeding 30 different travel sectors with over 100 countries participating showcasing their international luxury product brands. After a lapse of more than a decade, Sri Lanka was presented at this prestigious travel show this year with a grand entry featuring up-market luxury hotel properties, boutiques and luxury service categories.

Sri Lanka pavilion at the ILTM was ceremoniously declared open lighting the traditional oil lamp with the participation of the all travel trade representatives and Sarangi Thilakasena, Assistant Director Sri Lanka Tourism Promotion Bureau, along with the ILTM show organiser for Europe and Asia, David Todd. The show organisers welcomed Sri Lanka to the event with a high note, commending the decision taken to participate at the show. On behalf of Sri Lankan participants, Chandra Wickramasinghe of Theme Resorts and Spas highlighted that it is a wise and timely move of Sri Lanka Tourism to take part at the ILTM travel Fair which will contribute immensely to position Sri Lanka as a luxury travel destination among the highly recognised tourism portfolio of ILTM.

Sri Lanka Pavilion at ILTM Travel Fair was designed to reflect the prestige and the attractiveness of the destination with added touch of luxury across all elements of the stall. Much prominence had been given to highlight the participants providing dedicated clusters for each and every company with individual back-lit panel featuring their properties. Each participant was provided with wifi facility and a tablet PC along with branded promotional material for their use at the business meetings. A wide screen video wall had been setup at the centre of the stand with promotional videos running continuously to give a live feeling of Sri Lanka. Ceylon tea boutique served freshly brewed Ceylon Tea throughout the ILTM Fair for all visitors, which was on high demand during the fair. Accordingly, this year Sri Lanka Tourism stall was specifically designed to showcase promotional themes as well as to highlight the rich luxury travel experience Sri Lanka has to offer to the avid French travellers.

During the ILTM travel fair, Sri Lanka Tourism was able to meet up with luxury travel media including leading travel magazines, journalists, online travel sites, luxury travel guide publishers and even high-tech mobile luxury travel application developers, bloggers, etc. The successful discussions had with these publications and online publicity options has opened up a new publicity frontier in the luxury travel segment for Sri Lanka Tourism in the future to ensure high level of exposure in the target travel segments.

With the intention of further expanding on the luxury product marketing segment in southern France, Sri Lanka Tourism representative met with the Government Tourism Promotion Authority of Republic of Monaco to obtain their support to conduct an exclusive promotional event in Monte Carlo in the upcoming year. Further, two productive meetings were conducted with the most famous fashion magazines in France ‘Figaro’ and ‘Madame Figaro’ to carry out an exclusive Sri Lanka publicity in the upcoming months targeted to their luxury fashion and lifestyle clientele.

Sri Lanka Tourism hopes to amplify the promotions targeted for luxury travel segment by spring-boarding on the success of the ILTM travel fair which has created immense business potential for Sri Lankan up market product segments. The long-term vision of this strategic direction is to ensure high revenue generation segments are tapped by the country’s tourism stakeholders especially within the European region. Over all, ILTM travel fair in Cannes, France has concluded with a high note, creating the platform for ensuring high potential for growth lying ahead for Sri Lanka’s luxury travel segment in the European region in particular.

Source : http://www.ft.lk/travel-tourism/Sri-Lanka-Tourism-taps-high-end-luxury-French-travellers/27-646039

 

Sri Lanka’s participation at Winter Festival draws attention as excellent family destination

Sri Lanka Tourism was able to show its potential as an ideal destination for family trips with its unique sources of entertainment, authentic cuisine and cultural diversity for the Middle Eastern region at the Winter Festival Consumer promotion in Media City Amphitheatre, Dubai, which concluded on 9 December.

Dubai Winter Festival is run by Turret Media. A multi award winning company, Turret Media has conceptualised, developed and launched some of the most successful live events in the world and is a leading publisher in several market sectors in the Middle East.

The festival is a popular consumer event held annually in the month of December targeting the large expat community living in Dubai. Over 30,000 families with their children patronised festival. Sri Lanka was the co-stage sponsor of this popular festival. Amidst the Christmas spirit, Sri Lanka Tourism had the opportunity to showcase an eye catching stand with a wildlife theme enabling families to have a unique photo opportunity and to win airline tickets and holiday packages to Sri Lanka. Winners were selected by way of a raffle draw, where photos/selfies   taken in the Sri Lankan stand were shared on Instagram using a “hashtag” created to promote Sri Lanka during the event.

Dubai is relatively a liberal society compared to some of its neighbouring cities and therefore has attracted many global expatriates, including people from western nations. Native Emiratis are outnumbered in their own country by a ratio of nine to one. The consumer event was a great opportunity for Sri Lanka to create awareness of the destination to a large expatriate community living in Dubai.

Source : http://www.ft.lk/travel-tourism/Sri-Lanka-s-participation-at-Winter-Festival-draws-attention-as-excellent-family-destination/27-645571