Archive for the ‘Sri Lanka Tourism Promotions’ Category

Sri Lanka Tourism shows Sri Lankan spirit in Malaysia

Sri Lanka did not fail to show its true Sri Lankan spirit in Malaysia through the consumer promotion held by Sri Lanka Tourism in collaboration with the Sri Lankan Embassy in Malaysia, which started on 13th December.

untitled-2127The main purpose of this event was to focus on consumer promotion, to implement new promotional activities and address the target groups of the Malaysian market. The identified target groups are the consumers, tour operators, travel agents and the retail sellers. This not only will introduce Sri Lankan consumer goods, but also will help to create awareness about Sri Lanka as a tourist destination among the travel and business community.

The events include the tourism promotional campaign at Berjaya Times Square, Food Festival at a leading five-star hotel in Malaysia, promotional campaign at Surya KLCC IN Malaysia, and abusiness forum.

This event is held in parallel to President Maithripala Sirisena’s official visit to Malaysia, upon the invitation of the Malaysian government. The official visit is scheduled to take place from 15-18th December.

The events are arranged by the SLTPB in collaboration with the Sri Lankan High Commission in Malaysia. Eleven Sri Lankan travel industry stakeholders participated at the consumer show along with Sri Lanka Tourism, which was represented by Chairman, Sri Lanka Tourism Promotion Bureau, Paddy Withana, Director Marketing, Madhubani Perera, and Assistant Director Marketing, Chami Gasnawage.

Sri Lanka Tourism as its usual concept, wishes to promote the destination as a through a cultural and a tourism extravaganza, during the whole event. It will include more glamour to the occasion by including a cultural event and dance items which will have a great impact on the visitors showing the traditional and cultural splendor of the paradise island. The Sri Lankan stalls, depicting the festivals, wild life, beach, and also the natural resources made a spectacular sight at the consumer promotion.

In addition, Sri Lanka Tourism wishes to give a sumptuous experience to the Malaysians by organizing a Sri Lankan food festival supported by 2 Sri Lankan chefs sent by the Mount Lavinia Hotel. Nevertheless, the business forum will provide tourism investment opportunities in Sri Lanka, giving the travel agents of both countries a chance of strengthening their business links with their Sri Lankan counterparts. Right now the food festival is in full process, giving the Malaysian community a bit of Sri Lankan flavor to relish, and experience the different tastes of Sri Lankan herbs and spices. Up to November 2016, tourist arrivals from Malaysia depicted a total of 21,864, and also an increase of 10 percent compared to the same period last year.

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Sri Lanka Tourism kicks off underground campaign in UK train stations


Sun kissed beaches, lush greenery, an ancient and exquisite culture and heritage: exactly what a holiday maker would want. Sri Lanka is a country blessed with all the resources that any ordinary traveller would need. As the key institution in Sri Lanka to promote Sri Lanka worldwide, Sri Lanka Tourism is carrying out various activities to promote Sri Lanka as a high-end tourist destination. At the moment, it has taken a new step of promoting underground advertising campaigns in order to create consumer awareness amongst the travel community on Sri Lankan tourism products and about the country itself.

The campaign was launched on 7 November 2016, in parallel to the World Travel Market (WTM) 2016 in UK. The campaign is scheduled to continue till January, for a period of three months. This effort was made a reality by implementing an underground train and rail advertising campaign which made a huge impact and attracted the travelling public in UK. The eye-captivating underground metro boards made UK nationals astonished as they waited for a train or passed by.

British travellers like to have a goodtime and a holiday experience which is worthwhile. The campaign was carried out by advertising in 15 panels in 10 stations, including Greenpark, Baker Street, Holborn, Leicester Square, Oxford Circus, Tottenham Court Road and Westminister, with a theme for each station and panel. London has one of the largest urban transport networks in the world, therefore a large number of people gather daily to fulfil their transportation needs. Sri Lanka Tourism has captured an ideal way of getting attention from the UK public in promoting Sri Lanka.

The advertisements included images depicting the vibrant multi-ethnic culture, diverse landscape including pristine beaches, and wildlife including elephants, leopards, and whale and dolphin watching, to create a spectacular picture of Sri Lanka as a beautiful island paradise. Up to October 2016, tourist arrivals from UK recorded a hefty sum of 154,356 which showed a significant increase compared with the same period last year.

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Sri Lanka at International Tourism and Travel Show 2016


The Sri Lanka High Commission in Ottawa in collaboration with the Sri Lanka Tourism Promotion Bureau (SLTPB) and the Sri Lanka Tea Board participated at the International Tourism and Travel Show 2016 in Montreal. This show is one of the largest events in the Canadian travel calendar and saw the participation of 400 exhibitors. It was visited by over 2,000 persons including travel agents and tour operators.

The Sri Lankan stall drew substantial interest providing an ideal opportunity to showcase the country as an attractive destination. Tourism promotional materials were made available in both French and English. Souvenirs including Ceylon Tea were distributed to the visitors. High Commission staff comprising Gaminda Kalansuriya, Judith Ellepola and Abdul Mannan made necessary arrangements. Sri Lanka’s presence at this show took place after an absence of a number of years.

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Sri Lanka Tourism all set to participate in UK trade road show

Sri Lanka Tourism Promotion Bureau will be hosting a number of road shows for 2016, which will be a great opportunity for   both local and international travel agents.

The Roadshows will be held in Manchester, Birmingham and London, bringing Sri Lanka’s prestige and glory as a popular tourist destination, as well as the latest news and selling tips for this increasingly popular destination to the travel trade.  These road shows will be held in parallel to the  World Travel Market, (WTM)   which is one of the leading global events in the Travel   and Tourism Trade,  attracting more than 35,000 visitors , 5000 exhibitors  and around 2000 travel agents , including 200 tour operators , in which Sri Lanka will also be a participant.  Sri Lanka Tourism recorded a total of 1.7 million arrivals in 2015, an increase of 17.8 % over 2014.  UK is the third largest source market behind India and China with 161,845 visitors in 2015, 12.3 % up on 2014.  The UK residents will have a rare chance of exploring the cultural wonder of Sri Lanka.

‘’The road show was developed to  strengthen  the relations  with the UK  travel trade , and show  travel agents the impressive  range of experiences that Sri Lanka has to  offer,” said P. M Withana, Chairman, Sri Lanka Tourism Promotion Bureau.

The road show will further provide knowledge to agents for them to get a better idea of the destination and its scenic beauty and historic places, with so much to explore. Agents will be able to understand the importance of Sri Lanka as a global destination its uniqueness as an island, the diversity and also the latest destination information, selling tips and  also having the opportunity of meeting over 25 local suppliers, including DMC’s , hotels and domestic airlines.

The participants will also experience a taste of this magical destination with a traditional tea ceremony with candle lighting and indulge in delicious Sri Lankan cuisine.   They will also have a rare chance of winning two fantastic 7 night holidays for two people, which of course will be a nice surprise.  Sri Lanka Tourism has invited all the Trade Media in these cities to participate in this event.

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Sri Lankan Flag flies high in Eastern Europe



Sri Lanka Tourism concludeditswide range of road showsin Eastern Europe, including Poland, Czech Republicand Hungaryon 14,16 and 19 September respectively, in collaborationwith the Sri Lankan Embassy in Poland.

The lighting of the traditional oil lamp was an important segmentof every event, which gave the industry members a glimpse of the Sri Lankan culture.The reason of having these road shows in Eastern Europe was to promote Sri Lanka as a tropical and a beautiful country to explore, with its ancient culture and heritage, history and its pristine beaches.

Sri Lanka is growing to be afamous tourism destination among European nationals, hence, the mission of Sri Lanka Tourism is to promote this paradise island even more, with so many natural resourcesandgetting more European tourists coming especially fromEastern Europe.

Therefore the European market is an important factor in raising Sri Lanka’s economy, and enhancing the market in Eastern Europe, is something that should be taken into consideration. Along with Sri Lanka Tourism,industry members such as Ceylon Roots, Asian Adventures,Aitken Spence Travels, Journey Escapes, Lanka Sportrezien, Tropical Asia Tours,Pledge Holidays, Camlo Lanka Tours, Clover LankaTravels, Coral Sands Hotel, Green Holiday Centre, NKAR Travels, Andrew theTravel Company , Jetwing Travels, Ayubowan Tours and Travels, Golden Isle Travels,E TourismoLanka,Sunway Holidays and Qatar Airways.

A total of 35 companies and 20 journalists from Poland participated in the road shows which were held while 38 tour operator companies and 17 journalists came from the Czech Republicand Hungary added its contribution with 56tour operator companies and 23 journalists.

Sri Lanka wants to develop trade contacts in order to expand the Eastern European tourism market.Tourist arrivals from Eastern Europe region was at 97,583 in August 2016 which was a 6 % increase over the same period last year; 9% of arrivals were fromPoland and 12 % from the Czech Republic.Thus, this will be a good opportunity for Sri Lanka to develop bilateral ties and also strengthen the tourism sector boosting up the Eastern European market.

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SLCB actively woos Chinese MICE clients


With China becoming a prominent tourism generating market including corporate meetings and incentives, Sri Lanka Convention Bureau (SLCB) in its efforts to promote MICE from China made an effective presence with SriLankan Airlines and the MICE Industry at IBTM China – 11th edition which was held at the China National Convention Centre in Beijing recently.

The annual exhibition which specialises in MICE (Meetings, Incentive Travel, Conferences and Exhibitions) was attended this year by 400 exhibitors representing 35 countries, enabling them to meet over 2,000 buyers including the Incentive Houses in China.

The Sri Lanka Convention Bureau was able to convey the message to all Chinese buyers that Sri Lanka has now emerged as one of the best incentive destinations and corporate venues for business meetings from China.

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Sri Lanka Tourism explores Buddhist heritage and culture tourism with Pakistan

The World Bank through the Pakistan Provincial Councils of Punjab and Khyber Pakhtunkhwa and Sri Lanka Tourism, under the Ministry of Tourism and Christian Religious Affairs is planning to develop vast Buddhist Heritage Tourism through a strategic partnership.

This will not only be a good opportunity to get foreign help to protect and preserve Buddhist heritage sites but will also showcase the expertise of Sri Lankan craftsmanship in building the ancient Buddhist worship sites , including the sculptures, murals and paintings promoting Sri Lanka as a great nation consisting of talented artisans. It will also showcase the scenic beauty of the pearl of the ocean.

Thus this attempt by Sri Lanka Tourism is a good step taken on preserving Buddhist Heritage and also showcasing the development growth that Sri Lanka is going through as a country. Partnering with the international community to develop Buddhist Heritage Tourism will definitely give a boost to the tourism sector as well.

Today many foreigners are interested in learning Buddhism and getting to know about the Buddhist culture and history, so this will be a great opportunity for them to get to know about it more, since Sri Lanka is a Theravada Buddhist country and the majority of the country being Buddhists.

In order to facilitate the preparation of this mission, an eleven member team of the concerned government officials from Pakistan with the World Bank Officials participated on the meeting of Buddhist Heritage and Culture Tourism. As part of their intentions of developing and learning about Buddhist Heritage, They met Sri Lankan Buddhist scholars and lecturers and shared knowledge partnerships and discussed about student transfer programmes and lecturer transfer programmes. The delegation met officials of Sri Lanka Tourism to convey their intentions of promoting Buddhist Heritage Tourism. They also held a meeting with the Chairman of SLTPB , P.M Vithana and other senior officials, and the delegation was handed a token of appreciation thereafter.

The foreign officials were of the view that “they can learn a lot from Sri Lanka and Sri Lanka can absolutely take off “. Thus the collaboration between Sri Lanka Tourism and Pakistan will certainly take the Buddhist Heritage Tourism towards a new dimension and mark Sri Lanka on the world map as a country which consists of scenic beauty, cultural heritage which dates back to 2500 years, and also depicts the beauty of Buddhism and its teachings. Later on the delegation also visited the Pinnawala Elephant Orphanage and the temple of the Sacred Tooth Relic in Kandy as a part of their tour.