Archive for the ‘Sri Lanka Tourism Promotions’ Category

Sri Lanka Tourism partners Canon Photo Marathon in October

Metropolitan Photo Hub MD Taslim Rahaman addressing the press conference while (from left): Metropolitan Group Chief Technology Officer Anil Gunawardena, Ebert Silva Tours Chairperson/MD Rajini de Silva Mendis, SLTPB Chairman Udaya Nanayakkara, SLTPB MD Sutheash Balasubramaniam, My MD Damitha Ginigaddarage and Metropolitan Photo Hub GM Suresh Herath look on

– Pic by Indraratne Balasuriya


Sri Lanka Tourism has teamed up with Metropolitan and Canon to promote Sri Lanka through the eyes of the camera lens at the upcoming Canon Photo Marathon scheduled to be held on Saturday 21 October.

With the first photo marathon held in Sri Lanka in 2016, Sri Lanka joined other regional nations that have been annually holding photo marathon events in their respective countries to nurture tourism and photography. Some of these countries include Singapore, Indonesia, Vietnam, Malaysia, Hong Kong, India, Cambodia, Brunei and Taiwan.

This year, the photo marathon is expected to be bigger with hundreds of photo enthusiasts including foreign residents and tourists signing up to participate.

“Photo marathon is an interesting initiative to highlight some of Sri Lanka’s famous sights from the perspective of the visitor. This is the most important aspect for the tourism industry; I congratulate the organisers for realising this and organising this event on an annual basis,” said Minister of Tourism Development and Christian Religious Affairs John Amaratunga.

“We are pleased with the initiative of Metropolitan Photo Marathon, and their competition will contribute to spreading the message of Sri Lanka as the preferred destination in Asia,” said Sri Lanka Tourism Promotions Bureau Chairman Udaya Nanayakkara.

The Canon Photo Marathon organised by Metropolitan Photo Hub Ltd. on behalf of Canon is expected to top a participation of over 400 photographers and over 800 anticipated photo submissions on the day.

“This is an open event for anyone who wants to participate. We have two categories. One is the student category and the other is the adult open category. The only criterion to participate is prior registration and a camera,” said Metropolitan Photo Hub Ltd. Managing Director Taslim Rahaman.

The contest will have two parts where contestants will have the opportunity to take photographs and submit them under two themes selected on the day. The grand prize of the photo marathon is a fully paid photography learning hip to Japan together with a Canon EOS

“This year, we have made the registration process more convenient by tying up with where interested participants can register online on the website,” added Rahaman.

Further, all participants have the opportunity to travel to their scenic locations via the iconic Ebert Silva double decker buses dedicated to carry tourists around the city, which will be available to participants on the day of the photo marathon. Ebert Silva Holidays have supported the photo marathon two years in a row as the official travel partner of the participants.

Metropolitan Photo Hub has pioneered many events and promoted the growth of the photography industry and the tourism industry in Sri Lanka in the past. This event is another milestone in these initiatives and this time the beneficiaries won’t only be the photography industry.

Registration fees of the participants will be donated to the Sri Lanka Council of the Blind to develop educational requirements of visually impaired students. Metropolitan Photo Hub is a subsidiary of the Metropolitan Group, renowned for marketing top global brands such as Canon. Canon is a global leader in the imaging and printing industry spanning over 35 years globally.

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Cinnamon Future of Tourism Summit 2017 explores technology, innovation and authenticity

  • Cinnamon Hotels & Resorts will host the summit to mark World Tourism Day

The Cinnamon Future of Tourism Summit will be held on 26 September as a one-day conference that will deliberate and draw examples from the best practices around the world on the theme Innovation, Technology and Authenticity. The topics will focus on practical solutions to the evolving challenges of the hospitality and tourism industry delivered by a high profile panel of international speakers.

Executive Editor Travel – CNN, Brekke Fletcher will deliver the keynote address on the theme ‘Understanding Tomorrow’s Traveller’. Fletcher currently oversees CNN’s worldwide coverage of travel whilst managing a network of more than 800 travel contributors and insiders around the globe.

Other eminent speakers at the conference include Dr. Sanjay Nadkarni – the Director of Research and Innovation at the Emirates Academy of Hospitality Management, who will speak on the use of customer data for innovation to deliver a superior customer experience and revenue enhancement. Jereon Gulickx is a well-travelled hospitality professional with 20+ years’ experience within the hotel and spa segment. His expertise ranges from streamlining cost and operational models, strategy, yielding, business development, and marketing to digital marketing. He will elaborate on changing the hospitality landscape of the future to make your hotel profitable. Roy Graff, who leads Dragon Trail Interactive’s expansion into Europe, Middle East and Africa, will elaborate on the Future of Chinese Outbound Tourism and opportunity in Sri Lanka, while other topics at the conference include disruptive innovation, the future of hotel revenue, fighting for your market share, digital and influencer marketing trends, selecting the right technology and investing in innovation.

Having successfully established its credentials as a valuable thought leadership event for the travel and tourism industry in 2015, the Summit takes place bi-annually and encourages Sri Lankan and regional participation. This year’s Summit is expected to attract 400 participants.

Commenting on the Future of Tourism Summit 2017, Cinnamon Hotels & Resorts Head of Brand Marketing Dileep Mudadeniya explained, “The 2017 summit in particular will be a pivotal one because it brings an eminent panel of speakers under one roof to share their knowledge and insights about the industry. We are hopeful that the dynamic sessions by the speakers will create new opportunities for participants in their respective businesses. Cinnamon has always used a sustainable approach and we believe that by strengthening the industry, we are ultimately strengthening Sri Lanka as a destination that is evolving fast to meet emerging expectations of tourists.”

With responsible travel and tourism gaining momentum, it is crucial that the industry is aware and educated of the best practices to be adapted. Technology and innovation are vital for the development of brands and adopting to global standards. The Summit serves as a platform for the industry in Sri Lanka and the South Asia region to optimise their potential and awareness of such trends.

The Cinnamon Future of Tourism Summit Colombo is powered by Mercedes Benz is endorsed by PATA with CNN Travel as the international media partner. The destination partner for the conference is the Sri Lanka Tourism Promotion Bureau, official airline partner Sri Lankan Airlines, mobile partner Mobitel, digital partner Xiteb, national media partners Daily Mirror, Daily FT and Sunday Times. The Summit is also supported by MillionSpaces, STR Global with Ceylon chamber of commerce as the strategic partners, Inbound travel partner Walkers Tours, Domestic Airline partner  Cinnamon Air, AV partner Citrus Events, Outdoor media partner Emerging Media and Hotel News Now as the media partner.

Source :–innovation-and-authenticity/27-640128

Tourism Leaders’ Summit and International Research Symposium in October

  • Tourism Minister calls on academics to get involved in tourism development process
  • 16 international eminent global speakers, 1,500 international and local delegates to take part this year’s summit and research symposium

The third edition of the Tourism Leaders’ Summit and International Research Symposium is all set to be staged in October to strengthen its position in the global tourism industry.

From left: Tourism Leaders Summit and International Symposium Event Leader Roshi Stronach, Tourism Leaders Summit and International Symposium the Lecturer in Charge Kasun Abeynayaka, Sri Lanka Institute of Tourism and Hotel Management Chairman and BMICH Director General Sunil Dissanayake, Colombo University Master in Tourism Economics and Hotel Management Founder and Coordinator Dr. Suranga Silva, Tourism Development and Christian Development Minister John Amaratunga, Rev. Prof. W. Wimalarathne – The Head Department of Economics University of Colombo and SLTDA Director Upali Rathnayake

This year’s summit and international research symposium, titled ‘Sustainable Tourism for Development: Way forward for Sri Lanka’, is an annual flagship event organised by Alumni Association of the Tourism Economics and Hospitality Management (AATHEM), Department of Economics, Faculty of Arts, University of Colombo and Ministry of Tourism Development.

While the International Research Symposium will be held on 3 October, the Tourism Leaders’ Summit will be held on 4 October at the BMICH in Colombo under the patronage of President Maithripala Sirisena as the Chief Guest.

Addressing a media briefing in Colombo, Tourism Development Minister John Amaratunga called on more academics to get involved in the tourism development process, noting that it was one key sector that trickles down its benefits to the lowest levels in the community.

He said academic input for the development of tourism was not something that was on the national agenda in the past, but now the time has come to involve this vital sector so that Sri Lanka can leverage it to deliver optimum results for the benefit of the economy and more importantly to the people.

He believes nearly 1,500 local and foreign industry professionals will take part in the main event, where 800 have already confirmed participation.

“This summit will bring together industry professionals from across the world, which will help raise Sri Lanka’s standing as a leading authority on tourism development,” Amaratunga added.

He commended the efforts of the University of Colombo for hosting this important annual event to uplift the industry.

The Tourism Leaders’ Summit and International Research Symposium is organised in line with the United Nations’ World Tourism Organization (UNWTO) World Tourism Day on 27 September celebrations and emulate the global theme accompanied by a relevant local focus.

While unveiling the official logo and trailer for this year’s annual project, it also shared core objectives that is meant to bring tourism and hospitality sector professionals, practitioners, academia and policy makers to a single platform to create a national discourse to promulgate tourism as one of the key driving forces of Sri Lanka’s economy.

Founder of Masters in Tourism Economics and Hotel Management University of Colombo Dr. D.A.C. Suranga Silva was of the view that this year has given Sri Lanka a great opportunity to transform country’s tourism into a sector of prosperity and wellbeing.

“Sustainability of our tourism can be ensured only if such tourism development guarantees the wellbeing of our people, prosperity for all, durable peace to the nation, protected environment and strengthened partnership will all key stakeholders,” he said. More specifically Dr. Silva stressed that all inclusive and participatory tourism can spur dialogue, foster mutual understanding and support efforts towards building the pride of the nation.

He pointed out that this event is held to stimulate and keep towards the direction of Sri Lanka tourism Development for the economic viability, local prosperity, employment quality, social equity, visitor fulfillment, local control, community wellbeing, cultural richness, physical integrity, bio diversity, resource efficiency, fair trade and environment purity.

The third edition of the Tourism Leaders’ Summit will discuss four key topics: ‘Sri Lanka Tourism Vision 2025: A Contemporary Review of Sri Lanka Tourism Vision 2025,’ ‘Role of Diplomatic Mission and International Organisations for Sri Lanka Tourism,’ ‘Global Best Practices for Tourism in Sri Lanka’ and ‘Implementation of Key Driving Forces for Future of Sri Lanka Tourism 2020’.

In addition, the International Research Symposium will encourage the academics to present papers on five main subjects highlighted by the UNWTO for this year, including: ‘Inclusive and Sustainable Economic  Growth, Social Inclusiveness, Employment and Poverty Reduction,’ ‘Resource Efficiency, Environmental Protection and Climate Change,’ ‘Cultural Values, Diversity and Heritage’ and ‘Mutual Understanding, Peace and Security’.

According to the organisers, 16 international eminent speakers from France, Italy, Spain, Sweden, UK, Japan, Australia, Malaysia, Thailand, UAE, Bangladesh and India are to take part in the summit and share their experiences, insights, knowledge to harness local expertise and vice versa.

There will also be a series of fringe events on the sidelines of this summit and symposium.

The event is being held in partnership with BMICH, Sri Lanka Tourism Promotion Bureau (SLTPB), Sri Lanka Tourism Development Authority (SLTDA), Sri Lanka Institute of Tourism and Hotel Management (SLITHM), Sri Lanka Convention Bureau (SLCB), Bank of Ceylon, Turkish Airlines, Mount Lavinia Hotel, Antiquity, Coco Royal Beach Resort, Laksala, Ramada Colombo and Regent Spice Garden.

Source :–Summit-and-International-Research-Symposium-in-October/27-638974

Sri Lanka Tourism woos more tourists from Russia

It was an important day in the Sri Lanka Tourism calendar on 19 September, since it took part in another international campaign related to the travel and tourism industry.

The 23rd International Trade Fair for Travel and Tourism for Leisure was held at the Expo Centre, Moscow from 19-23 September. Sri Lanka Tourism participated at the event in collaboration with the Sri Lankan Embassy for Sri Lanka in Russia, by organising large and a colorful stand which captured the attraction of many visitors who were interested in exploring the popular themes of Pristine, Essence, Heritage Festivals and Bliss.

Twelve travel companies participated along with the Sri Lankan delegation with the aim of promoting Sri Lanka as a favorable tourist destination for the Russian market and enable more Russian tourists to take an interest in Sri Lanka as a holiday destination.

The Leisure 2017 Exhibition is one of the central events in the tourism industry in Russia and is considered to be an international platform for foreign tour operators and expand their business opportunities with the Russian counterparts.

The Sri Lankan pavilion was declared open by Dr. Saman Weerasinghe, Ambassador of Sri Lanka for the Russian Federation, together with travel and trade industry officials, Embassy officials and the representative for the Sri Lanka Tourism Promotion Bureau.

In parallel to the 23rd International Trade Fair for Travel and Tourism Forum Leisure, Dr. Weerasinghe also hosted a reception for the Sri Lankan trade industry representatives and also the delegates of Russian tour agencies specialising in Sri Lankan tourism on 19 September.

During his welcome speech, Dr. Weerasinghe highlighted: “Russia is a good market with big prospects in terms of promotion of Sri Lanka as a favorite tourist destination, considering the large population, rather severe climate and the preference given by Russian tourists to the Asian region.”

The Leisure 2017 exhibition is one of the central events in the tourism industry in Russia and considered to be an international platform for foreign tour operators and agents to explore the Russian market and promote their destinations.

The Leisure (OTDYKH) Exhibition has become a well-known ground where Sri Lankan tour operators and agents have an excellent opportunity to examine the Russian market and to get a better understanding of current demands of tourists, so that the number of tourist arrivals to Sri Lanka from Russia can continue to increase further.

The exhibition has become a well-known ground where Sri Lankan tour operators and agents have an excellent opportunity to examine the Russian market and to get a better understanding of current demands of tourists, so that the number of tourist arrivals to Sri Lanka from Russia can continue to increase further.

Up to August 2017, the number of Russian tourist arrivals have been recorded as 35,884, and has depicted a 7.3 increase compared with the same period last year.

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Tourism Promotion Road Show 2017, USA

The second session of the Sri Lanka Tourism Promotion Road Show was held at Kimpton Hotel Monaco in Washington DC, USA on 3 October. 13 Sri Lankan companies and the Sri Lanka Tourism Promotion Bureau (SLTPB) participated in the Road Show, which was organised by the SLTPB for the first time in the USA. This was the second day of the Road Show, which started on 2 October in New York. Companies such as Jetwing Travels Ltd. and Aitken Spence Travels were among the participants in this key event.

The Road Show, attended by more than 15 travel companies in Washington DC was inaugurated by Prof. Gamini Keerawella, Charge de Affaires a.i. of the Embassy of Sri Lanka in Washington D.C. in the presence of Madhubani Perera, Director – Marketing and Chameera Peiris, Assistant Director – Marketing of the Sri Lanka Tourism Promotion Bureau. In his inaugural speech, Prof. Keerawella highlighted the importance of the US market for Sri Lanka citing the statistical evidence of the US out-bound market. Displayed at the venue were pictures of tourist attractions, illustrating the beauty and the rich cultural heritage of Sri Lanka. Tourist brochures were available for the visitors, and the show highlighted the many aspects of the great potential Sri Lanka has to become a major tourist destination in the world. The visitors notably showed a significant interest on wedding tourism, culinary and cruise liners subsequent to the comprehensive presentation made by Madhubani Perera, which covered all aspects of Sri Lanka tourism, including the potential investment opportunities in the tourism sector.

The last session of the Road Show was scheduled to be held at Sofitel LA at Beverly Hills in Los Angeles on 5 October.

Organising of the Road Show was coordinated by the Embassy of Sri Lanka in Washington DC.

Source :–USA/27-641115

Sri Lanka Tourism shows Sri Lankan spirit in Malaysia

Sri Lanka did not fail to show its true Sri Lankan spirit in Malaysia through the consumer promotion held by Sri Lanka Tourism in collaboration with the Sri Lankan Embassy in Malaysia, which started on 13th December.

untitled-2127The main purpose of this event was to focus on consumer promotion, to implement new promotional activities and address the target groups of the Malaysian market. The identified target groups are the consumers, tour operators, travel agents and the retail sellers. This not only will introduce Sri Lankan consumer goods, but also will help to create awareness about Sri Lanka as a tourist destination among the travel and business community.

The events include the tourism promotional campaign at Berjaya Times Square, Food Festival at a leading five-star hotel in Malaysia, promotional campaign at Surya KLCC IN Malaysia, and abusiness forum.

This event is held in parallel to President Maithripala Sirisena’s official visit to Malaysia, upon the invitation of the Malaysian government. The official visit is scheduled to take place from 15-18th December.

The events are arranged by the SLTPB in collaboration with the Sri Lankan High Commission in Malaysia. Eleven Sri Lankan travel industry stakeholders participated at the consumer show along with Sri Lanka Tourism, which was represented by Chairman, Sri Lanka Tourism Promotion Bureau, Paddy Withana, Director Marketing, Madhubani Perera, and Assistant Director Marketing, Chami Gasnawage.

Sri Lanka Tourism as its usual concept, wishes to promote the destination as a through a cultural and a tourism extravaganza, during the whole event. It will include more glamour to the occasion by including a cultural event and dance items which will have a great impact on the visitors showing the traditional and cultural splendor of the paradise island. The Sri Lankan stalls, depicting the festivals, wild life, beach, and also the natural resources made a spectacular sight at the consumer promotion.

In addition, Sri Lanka Tourism wishes to give a sumptuous experience to the Malaysians by organizing a Sri Lankan food festival supported by 2 Sri Lankan chefs sent by the Mount Lavinia Hotel. Nevertheless, the business forum will provide tourism investment opportunities in Sri Lanka, giving the travel agents of both countries a chance of strengthening their business links with their Sri Lankan counterparts. Right now the food festival is in full process, giving the Malaysian community a bit of Sri Lankan flavor to relish, and experience the different tastes of Sri Lankan herbs and spices. Up to November 2016, tourist arrivals from Malaysia depicted a total of 21,864, and also an increase of 10 percent compared to the same period last year.

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Sri Lanka Tourism kicks off underground campaign in UK train stations


Sun kissed beaches, lush greenery, an ancient and exquisite culture and heritage: exactly what a holiday maker would want. Sri Lanka is a country blessed with all the resources that any ordinary traveller would need. As the key institution in Sri Lanka to promote Sri Lanka worldwide, Sri Lanka Tourism is carrying out various activities to promote Sri Lanka as a high-end tourist destination. At the moment, it has taken a new step of promoting underground advertising campaigns in order to create consumer awareness amongst the travel community on Sri Lankan tourism products and about the country itself.

The campaign was launched on 7 November 2016, in parallel to the World Travel Market (WTM) 2016 in UK. The campaign is scheduled to continue till January, for a period of three months. This effort was made a reality by implementing an underground train and rail advertising campaign which made a huge impact and attracted the travelling public in UK. The eye-captivating underground metro boards made UK nationals astonished as they waited for a train or passed by.

British travellers like to have a goodtime and a holiday experience which is worthwhile. The campaign was carried out by advertising in 15 panels in 10 stations, including Greenpark, Baker Street, Holborn, Leicester Square, Oxford Circus, Tottenham Court Road and Westminister, with a theme for each station and panel. London has one of the largest urban transport networks in the world, therefore a large number of people gather daily to fulfil their transportation needs. Sri Lanka Tourism has captured an ideal way of getting attention from the UK public in promoting Sri Lanka.

The advertisements included images depicting the vibrant multi-ethnic culture, diverse landscape including pristine beaches, and wildlife including elephants, leopards, and whale and dolphin watching, to create a spectacular picture of Sri Lanka as a beautiful island paradise. Up to October 2016, tourist arrivals from UK recorded a hefty sum of 154,356 which showed a significant increase compared with the same period last year.

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