Sri Lanka launches aggressive campaign to attract more French tourists in 2016

At the beginning of year 2016, several French production companies have visited the island to create number of French TV programs on the Sri Lankan soil.

During the month February, French TV production company ‘Electron Libre’ has arrived to film a destination promotional program about Sri Lanka as one of the episodes of their ‘Open Skies’ documentary which will be broadcasting via popular mainstream French TV Channels ‘TV5 Monde’ and ‘France 5’. The filming tour went on over 11 days by including various part of the island including the capital, Rathnapura, Ella, Polonnaruwa, Jaffna, Mannar and Negombo.

The 52 minute documentary has covered Nature, Culture, Landscapes and portrait of the people. Specialdrone camera has been used to capture astonishing bird eye views of the island and TV5 expect to offer in detail description about destination Sri Lanka to their target audience group where mainly will be families.

Sri Lanka Tourism together with Sri Lanka Association of Inbound Tour Operators (SLAITO) and The Hotel Association of Sri Lanka (THASL) haveoffered the maximum support to this promotional media tour. In the same month, Shine France Production Company (part of the British Shine Group television production companies), also arrived to Sri Lanka to film French adoption of popular American televised series called ‘Running Wild’.

The original program, which is achieving audience records in the USA, has recently been introduced around the world. For the French adaption of ‘Running Wild’ famous South African Explorer Mike Horn had the task of accompanying with celebrity French singer & songwriter Matt Pokorain a part of the Sri Lanka as at the heart of nature to enjoy an extraordinary experience of adventure and survival. The program covered the areas of nature, wildlife and authentic luxury accommodation sector in Sri Lanka.

The Running Wild France program will be broadcast via the third most watched television network in the global French –speaking world called ‘M6 Channel’. The 110 minutes long adventure program with 2 consecutive episodes on Sri Lanka is due to broadcast in September 2016.

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