Cinnamon Future of Tourism Summit to mark World Tourism Day

Cinnamon Hotels & Resorts is poised to host the first-ever ‘Future of Tourism & Responsible Tourism for Driving Revenue’ Summit, featuring an eminent panel of global industry speakers, on 28th September at the Cinnamon Lakeside Colombo, to mark the occasion of ‘World Tourism Day’.

Powered by the national carrier, SriLankan Airlines, the summit is expected to attract 250 participants from the Sri Lankan and regional tourism industry. This noteworthy initiative by Cinnamon Hotels & Resorts reflects the brand’s thought leadership in driving Sri Lanka’s tourism industry in a strategic direction.

Global experts on tourism and responsible travel and heads of sustainability in key travel organizations will be the key attraction at the summit. An eminent panel of speakers will share their vision for the industry and how it should be developed in a sustainable manner at the conference.

Prof. Mohan Munasinghe will be delivering the keynote speech and will cover some of the latest trends and topics related to the travel and tourism industry.

Other speakers include the likes of Prof. Roland Conrady; Scientific Director of ITB Berlin – world’s leading travel fair, Prof. Sarath Kotagama who will be speaking on “Responsible product innovation for tomorrow’s traveler”, Dr. Ian Yeoman; a professional futurologist in the field of travel, speaking on “Tomorrow’s Tourist”, Dr. Robert Govers speaking on “Destination Branding” and April Rinne, advisor to the World Economic Forum; speaking on “Product Innovations: Opportunities through Shared Economy”.

Leading Business Intelligence Research organization – Euromonitor and Future Technology Specialists – TrendOne will also be represented at the Cinnamon Future of Tourism Summit.

President of Cinnamon Hotels & Resorts, Ajit Gunewardene said: “Tourism has proven to be a resilient industry, creating jobs, generating revenues and opening up exciting opportunities for industry players. Now more than ever, billions of tourists are traversing the globe freely, seeking out newer destinations. Keeping in line with the ‘World Tourism Day’ theme of one billion tourists, one billion opportunities, our challenge is to strategize on how we should exploit these opportunities in a responsible manner and deliver a tourism product that will be sustainable in the long term. We felt that conceptualizing the Cinnamon Future of Tourism Summit was very timely for Sri Lanka, which is experiencing a boom in tourism that is forecast to grow further in the coming years.”

He further added, “As the market leader in Hospitality, we feel it is our responsibility to spearhead initiatives such as this summit so as to provide a clear direction forward for the Sri Lankan industry. We hope our peers in the industry will avail of this opportunity to witness some of the leading global industry experts share their knowledge on the future of tourism and responsible travel practices for driving revenue.”

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