Sri Lanka markets religious tourism from India

Sri Lanka Tourism focusing on niche markets in the number one source market for Sri Lanka- India, concluded a publicprivate partnered push on religious tourism at the travel and trade fair in Hyderabad that attracted record participation, a media releas issued by Sri Lanka Tourism Promotion Bureau (SLTPB) stated.

The Tea Board Stall at the event

Sri Lanka Tourism registering a 28 per cent growth in visitor numbers from India as at end July 2015, continued to develop stronger focused marketing, said Chairman SLTPB Rohantha Athukorala.

“We are now planning the finer details for the tie up between Sri Lanka Tourism and Air India for the first week of September so that with this thrust we can really attract the next generation Indian traveller who are looking at higher expectation from a visit overseas,” he said.

Source :


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