BOC finances Softlogic’s luxury tourist buses


Official handover of the two luxury tourist passenger buses by Softlogic Automobiles to Viluxur Tourism at the Kingsbury Hotel, Colombo, on Wednesday. – Pic by Kanishka Hewage

by Sanath Nanayakkare

As we are encouraged by the strong growth prospects of the Sri Lankan tourism industry, we feel that we have to back the tourism industry whenever we can. When such support is sought by a reliable customer like Softlogic Automobiles which has a proven profitable business record, we feel highly confident to back the financing of such projects, , Ms. D.G. Madurapala- Area General Manager-Bank of Ceylon told the Island Financial review on Wednesday.

Ms. Madurapala said so at an event held at the Kingsbury, Colombo where Softlogic Automobiles (Pvt) Ltd, the sole distributor and marketer of the all-new King Long range of passenger transport vehicles handed over two brand new luxury vehicles to Viluxur Tourism (Pvt) Ltd.

“The current tourist arrivals and potential growth figures are encouraging and the bank feels confident enough to finance the two Luxury King Long Buses to be used for inland passenger services which will cater to the luxury tourism market. We need to help the tourism industry to meet the growing demand for inland travel by the sophisticated segment of the tourists visiting the country, Ms. Madurapala added.

The two specifically customized buses include luxury interior, in built televisions, DVD players, refrigerator and a PA system.

Shehan de Tissera- Head of Operations of Softlogic Automobiles (Pvt) Ltd. said, “Softlogic Automobiles has gradually diversified to become a complete transport solutions provider in Sri Lanka. Our internationally-trained technical team will provide mechanical repair and servicing, accident repairs and body shop repairs, taking care of our valued customers. King Long, together with Softlogic, pay close attention to changes in user requirements as well as the industry trends and will continue to innovate through leading technology resulting in a quality product”.

Viluxur Tourism (Pte) Ltd. is a leader in inbound travel in China and Maldives, with a strong local presence, the company offer unparallel services to the luxury tourism market with a truly international team.

Cammy Gunasekare, Director- Viluxur Tourism (Pvt) Ltd., said,”” Softlogic Automobiles came up with a solution through the brand King Long and it was exactly what we were looking for. We are delighted about the meticulous attention, the quality of the end product and confident about the excellent service that Softlogic portrayed with professionalism throughout the whole process”.

Softlogic Automobiles (Pvt) Ltd. is one of the premier automobile companies in Sri Lanka and a subsidiary of Softlogic Holdings PLC.


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