Green Globe announces priority mission to Sri Lanka

Green Globe has announced that it is sending Business Development Manager Irina Ignat to Sri Lanka and the Maldives this April to conduct high-level sales and client engagement meetings. Together with local audit partner STING Consultants, Ignat will meet with Green Globe member hotels and resorts to discuss how certification, under Green Globe’s standard for sustainable travel and tourism, is contributing to Sri Lanka’s successful hospitality industry.

“Green Globe is focused on helping each and every tourism business understand that they have an individual and measurable environmental footprint that can be reduced over time. Additionally, each business makes significant contributions to employment and economic development. So collectively there is a great opportunity for tourism and hospitality to make significant impact in safeguarding the natural resources and building better communities within their destinations,” said Ignat.
The Green Globe Standard is a system for sustainability, quality management and continuous improvement which benefits hotel operations and management as well as communities and destinations. Green Globe first developed its standard in 2002 and today it is recognised by the Global Sustainable Tourism Council (GSTC) and is reviewed and updated annually. Green Globe is also the only certification company to be an Affiliate Member of the United Nations World Tourism Organization (UNWTO).

Amongst Green Globe’s Sri Lanka and the Maldives membership are three major hotel and resort brands, Cinnamon Hotels and Resorts, Jumeirah Hotels and Constance Hotels. Green Globe is the worldwide sustainability system based on internationally-accepted criteria for sustainable operation and management of travel and tourism businesses. Operating under a worldwide license, Green Globe is based in California, USA and is present in over 83 countries. Green Globe is an Affiliate Member of the United Nations World Tourism Organization (UNWTO). Green Globe is also a member of the Global Sustainable Tourism Council (GSTC).

STING Consultants are a specialist marketing, branding and strategic corporate responsibility consulting service, based in Colombo, Sri Lanka. Established in 2002, STING Consultants has worked on more than 100 assignments, providing significant value to clients. The strategic Corporate Responsibility (CR) arm of the consultancy was established in 2008, with the launch of the initial Corporate Accountability Rating published in the January 2009 issue of LMD, as it had become increasingly clear that internal corporate behaviour impacted a business’ external reputation and therefore its brand image.

STING Consultants and its subsidiary companies provide an array of services, including core strategic marketing consulting services, brand valuation services (through Brand Finance), brand recognition (through Superbrands) and strategic CR consultancy. STING Consultants has also been the local audit partner of Green Globe Certification for the territories of Sri Lanka and the Maldives since 2009. These global partnerships, which provide cutting edge global knowledge, coupled with local experience, has enabled STING Consultants to provide significant value to the clients it works with.

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